Who is this for? / Builders & founders

Build something useful. Put your name on it.

From a first prototype to a working product, bring the app, platform or web tool you want to build. Work through the decisions, test the experience and move towards something people can use.

Two Black founders working through a decision together in their studio
Made for builders & founders.

Find the useful first version.

Choose the problem that matters and the smallest flow that solves it. Try the idea before expanding the feature list.

Build beyond the prototype.

Work through the code, data and integrations the product needs. Review AI-assisted changes and test the important journeys as you go.

Put the build in people's hands.

Give it a domain, a home online and a clear way to get started. Use what people do with it to decide what deserves your attention next.

A place to start

A small tool that earns its place.

Build a useful calculator, organiser or workflow tool for a specific group of people. Prototype the main task, develop the working version and try it with the people it is meant to help.

Tools to explore: Replit, Lovable, Codex, Claude Code, GitHub, Vercel

See the tools we work with

Your first
few steps.

  1. Define the job.

    Name the person, the problem and the action your product needs to make easier.

  2. Build the whole journey.

    Work through one useful flow from beginning to end. Check it under the conditions a real user will meet.

  3. Share, listen and refine.

    Invite people to try the product. Fix the obstacles and build on the parts they find useful.

Made for your next step

The next useful thing could be yours.

Bring the work. Find people to build with.

Read our manifesto
The founding community

What do you
want to build?

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